Partnership Models
Long-term ecosystem co-building + flagship public-interest IP
Brand sponsorship + KOLs + co-created content
Offline events + public good + corporate ESG
Solutions + corporate visibility + international conferences
Long-term ecosystem co-building + flagship public-interest IP
Formats: brand funding + program funding + digital tools + routes and events + community operations
’Glacier Watch’ Citizen Science
’Glacier Watch’ Citizen Science × Government & Protected-Area Authorities × Research Institutes × Foundations × Corporate Brands × Media × Glacier Watch Community
Polar Hub values the participation of all sectors of society and builds an ecosystem and brand for glacier conservation, benefiting partners with its influence, creativity, and execution.
The Glacier Watch citizen-science program is not only China’s first public-interest science initiative focused on glacier retreat — building a civil database for glacier monitoring — but also an active collaboration platform on climate change response centered on melting glaciers.
Thanks to its innovation, timely focus on climate issues, distinctive public engagement perspective, and strong aesthetic appeal, the program has drawn early attention from partners across government, foundations, companies, and media, and has grown rapidly.
Driven by these joint efforts, Glacier Watch has demonstrated its brand value, won the Ford Conservation and Environmental Grant, and become a key part of the global glacier-visiting collaboration with the Ministry of Ecology and Environment.
Glacier Watch mini-program
Glacier Watch + Tencent Charity Foundation, Narada Foundation, All-China Environment Federation
Glacier Watch Science Exploration Camp
Glacier Watch + routes and events
Glacier Watch climate-education base
Glacier Watch + Dagu Glacier Administration
China’s first civil glacier database
Glacier Watch + science + digital tools
Sustained media and community participation
Glacier Watch + community operations
Brand sponsorship + KOLs + co-created content
The celebrities and KOLs Polar Hub works with span science, sports, women’s leadership, film and television, exploration, and culture.
FOTILE × Wen Xu × Glacier Watch
Polar Hub joined FOTILE, polar explorer Wen Xu, and glaciologist Prof. Tian Lide to launch the ‘Cherish Your Microclimate, Protect the Global Climate’ initiative. By supporting the Glacier Watch – Laigu Glacier campaign — combining the melting-glacier perspective, Wen Xu’s expedition stories, and everyday-life scenes — a climate-themed film was released to show the public how cutting carbon emissions in daily life helps protect glaciers, promoting a sustainable lifestyle.
Bilingual communication reached both international and domestic markets and more than 100 million Chinese households, and was screened at COP28, the UN Climate Change Conference.
BYD × Tencent News × Hu Jiaojiao
BYD and Tencent News launched the ‘Guard the Yangtze · Seek the Glacier Blue’ environmental relay, joining Polar Hub founder Hu Jiaojiao on an expedition to Yuzhu Peak in search of the fading blue of the glaciers.
Polar Hub’s glacier programs not only demonstrate real-world applications of new-energy vehicles, but also give brands deep public-interest value
Huawei Device × Wen Xu = Professionalism
Huawei Device followed Wen Xu — the first person in China to cross Antarctica solo — into unexplored territory, with Wen Xu wearing the HUAWEI Watch Ultimate deep into the glaciers. The campaign drew 6.19 million views on Weibo alone, pairing consumer technology with elite mountaineering to show audiences the devices’ unique outdoor and expedition capabilities.
Offline events + employee/customer programs + corporate ESG
Air Liquide × employee volunteers × communities × Glacier Memory exhibition / images that speak for the climate
Polar Hub and Air Liquide held the Glacier Memory public-interest exhibition in Hangzhou and trained 30+ employee volunteers, inviting nearby communities and schools to climate science communication events — letting residents and children feel the reality of melting glaciers and join in green action, while significantly enhancing the partner company’s ESG impact.
NIO × owner volunteers × youth × ecological restoration / youth scientific exploration at the COP15 UN Biodiversity Conference
During the UN Biodiversity Conference, Polar Hub and the Center for Environmental Education and Communication (MEE), together with NIO, selected 20 outstanding young people and owner volunteers who, led by scientists, carried out restoration of mangroves, seagrass beds, and coral reefs at the Dongzhai Harbor National Mangrove Nature Reserve, the Tropical Rainforest National Park, and Wuzhizhou Island in Hainan.
Solutions + corporate visibility + international conferences
Huawei Data Storage × pro-bono creativity × program development / Digital Glacier
Polar Hub worked closely with Huawei Data Storage to deliver a keynote on Glacier Memory at international conferences, actively advanced the company’s Digital Glacier solutions, and engaged the Polar Research Institute of China, the Chinese Academy of Sciences, and other ecosystem partners.
Signify × solutions × joint communication / Light and Biodiversity
Polar Hub helps companies fund scientists working on climate and biodiversity, putting science-based conservation and practical solutions into action.
Polar Hub and Signify brought together zoologists, botanists, and environmental experts for long-term scientific research on how artificial light affects biodiversity — using experiments, science communication, and short films to spark public attention to responsible lighting and to develop application solutions that protect biodiversity. Thirty media reports generated over 100 million impressions, reaching an audience of more than 2.1 million.
EY China × Wanhua Chemical × corporate visibility × international conferences
With climate action and scientific expedition as a shared international language, Polar Hub carries Chinese voices to platforms of intense global attention — bringing partner cases to the United Nations and other international stages to demonstrate action on climate change.
COP15 UN Biodiversity Conference (Kunjing & Montreal)
COP27 UN Climate Change Conference (Sharm El Sheikh, Egypt)
COP28 UN Climate Change Conference (Dubai, UAE)
One Planet Polar Summit (Paris, France)
Selected Corporate Partners
Selected Media Partners
A Right Media Mix Can Make The Difference
